英国奢侈品手机品牌VERTU在cdf三亚国际免税城开设免税首店（中英双语）

VERTU Unveils Global Duty-Free Store Strategy with new opening in SANYA

VERTU, the world's premier luxury mobile phone brand, has unveiled its strategic plan to establish stores in worldwide travel & duty-free channels.  VERTU's duty-free store, located at Sanya International Duty Free Complex, opened its doors on July 2, 2023.VERTU is set to revolutionize the duty-free shopping experience for global travelers.

VERTU - The Only Luxury Phone with a private butler concierge service

VERTU prides itself as the world's only luxury mobile phone brand to offer a dedicated British private butler concierge service. Customers can enjoy a truly unique experience with their own personal assistant, catering to their every need and ensuring an extraordinary level of service.

VERTU- Brand debuts its pop-up store with CDFG in duty free channel

VERTU's duty-free stores serve as a platform to showcase the brand's commitment to excellence and luxury as well as cater to the unique needs of luxury travelers. The stores provide a captivating environment for customers to immerse themselves in the world of VERTU, surrounded by the finest craftsmanship and cutting-edge technology.

As a mobile phone brand entering the Chinese market for the first time, VERTU has precise user positioning. In an interview with DFE, Leo, Country Manager of the VERTU brand, Leo said, "Since its establishment in 1998, the VERTU brand has been committed to providing excellent craftsmanship and materials, distinctive designs, and British-style personal assistant services. High-net-worth customers create an extraordinary mobile phone that meets their high requirements for mobile phone appearance, quality and life services."

He said that VERTU users are more picky in terms of design and technology, and are willing to pay for it. They pursue a personalized lifestyle, refuse to follow the crowd, and like to boldly display their individuality and hobbies.

According to Leo, in order to meet the needs of this group of people, VERTU continues to innovate in products, from the classic and stylish Signature to the world's first web3 mobile phone METAVERTU that combines luxury and technology; from a traditional luxury mobile phone brand, From luxury technology to cutting-edge brands, they are all designed to meet the needs of wealthy and personalized high-quality customer groups.

METAVERTU - The world's first WEB3 phone launched by VERTU

VERTU's duty-free store introduces the highly anticipated METAVERTU, the world's first WEB3 phone launched by VERTU. Combining the power of blockchain and decentralized applications, this revolutionary device offers unparalleled security, privacy, and connectivity.

iVERTU Plus— Available Only at Duty-Free channel

VERTU's duty-free store presents the exclusive IVERTU collection, a range of limited edition devices available only through duty-free channels. These meticulously crafted phones showcase VERTU's dedication to creating unique and unforgettable luxury experiences. IVERTU, as the one of the most popular models, has undergone updates in hardware, software, and aesthetics. The metallic V logo has been upgraded to a sleek black finish, enhancing its tactile appeal, and the leather components have been enhanced for a fuller and better feel.

Introducing VERTU's First AI Experience Store

In a groundbreaking move, VERTU unveils its first AI experience store within the duty-free outlet. Customers can explore the fusion of technology and luxury as they interact with VERTU's cutting-edge AI assistants.Unlike Apple's App Store version, METAVERTU allows free and unlimited usage of ChatGPT without paying a subscription fee. Accessible via MetaSpace, METAVERTU grants users a comprehensive set of functionalities, including seamless one-click login, unlimited conversations at no cost (in contrast to the paid model on other platforms), and voice input for user queries.

With its Global Duty-Free And Travel Retail market strategy, VERTU aims to establish a strong presence in key travel hubs worldwide. The opening marks the official entry of the VERTU brand into the Chinese duty-free market.

Speaking of the strategic layout of the Chinese market, Leo said that the support of Hainan's policies has brought positive impetus to the development of Hainan's duty-free industry channels.

The Chinese market is the focus of VERTU's global business, and brand boutique stores are set up in top shopping malls (such as SKP, Taikoo Li, China Resources Vientiane, Hang Lung, etc.), helping VERTU gain a large number of loyal brand users. A wealth of data shows that Chinese consumers have a huge demand for high-end travel duty-free retail. In June, VERTU opened a store in Harbor City, Hong Kong, and cooperated with CDFG to open the first boutique pop-up store in Sanya Haitang Bay International Duty Free City, demonstrating VERTU's strategic determination to enter the high-end tourism duty-free market.

"We firmly believe that Hainan, as China's outlying duty-free shopping island, will continue to be a popular destination for luxury consumption. The brand will continue to strive to provide Chinese consumers with an excellent shopping experience, satisfying their pursuit of luxury, quality and uniqueness .We will present amazing luxury communication products to consumers, and create unforgettable luxury moments together with users.” Leo said.

DFE Observation: High-end customized products and services always have a market demand in high end customers. In addition to standard mobile phone products, high-end customized mobile phone VERTU always has its loyal customers in China . The latest Vertu models integrate customized functions with outstanding experience.  Looking forward to hearing your comments once you testing it at cdf Haitang Bay Boutique Shop. 

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